TRAIN. TAG. WIN.
Competition Terms & Conditions
1. Promoter
The promoter is Life Fitness Australia Pty Ltd, ABN 98079300815, of 50 Dunlop Road, Mulgrave VIC 3170 , trading as Life Fitness/Hammer Strength (“Promoter”).
2. Competition Period
The Train. Tag. Win. competition (“Competition”) commences at 12:00am AEDT on Thursday 1 October 2026 and closes at 11:59pm AEDT on Thursday 26 November 2026 (“Competition Period”).
Entries received outside the Competition Period will not be accepted.
3. Eligibility
Entry is open to Australian residents aged 18 years or over.
Employees, directors and immediate family members of the Promoter, its related entities, agencies and other organisations directly involved in conducting or judging the Competition are not eligible to enter.
Entrants must have a public Instagram account when submitting their entry and must keep the relevant Reel publicly accessible until the winner has been verified and announced.
No purchase is necessary to enter.
4. How to Enter
To submit a valid entry, during the Competition Period an eligible entrant must:
1. Follow @lifefitness.au on Instagram;
2. Like the original Train. Tag. Win. competition post and tag their training partner and club ;
3. Post an original Reel to their public Instagram account showing themselves training on Life Fitness and/or Hammer Strength equipment; and
4. Tag both @lifefitness.au and the club or fitness facility where the Reel was filmed.
Each eligible Reel submitted in accordance with these Terms & Conditions constitutes one entry into the Competition.
Entrants may submit multiple Reels during the Competition Period. Each Reel will be considered a separate entry and will be judged independently against the Judging Criteria.
5. Entry Requirements
Each Reel must:
- feature Life Fitness and/or Hammer Strength equipment;
- show genuine training or exercise activity;
- tag @lifefitness.au;
- tag the club or fitness facility where the content was filmed;
- be posted from a public Instagram account;
- remain publicly accessible until the winner has been verified and announced;
- be the entrant's own original content;
- comply with Instagram's applicable terms and policies;
- not contain unlawful, offensive, discriminatory, defamatory or otherwise inappropriate material; and
- not infringe the intellectual property, privacy or other rights of any third party.
Entrants are responsible for obtaining permission from any identifiable individuals appearing in their Reel and for complying with any photography or filming requirements of the club or facility where the Reel is created.
The Promoter reserves the right to deem an entry ineligible if it does not comply with these requirements.
6. Game of Skill
This Competition is a game of skill. Chance plays no part in determining the winner.
All eligible entries will be individually assessed by a judging panel appointed by Life Fitness Australia.
Entries will be judged against the following criteria:
- Creativity – 40%: How creatively and engagingly the entrant showcases their training experience.
- Training Content – 30%: How effectively the Reel demonstrates genuine training using Life Fitness and/or Hammer Strength equipment.
- Originality – 20%: The originality and individuality of the content and concept.
- Overall Presentation – 10%: The overall quality, energy and effectiveness of the Reel as a piece of social media content.
The entry achieving the highest overall score against the Judging Criteria will be selected as the winning entry.
The number of likes, comments, views, shares or followers an entrant receives will not form part of the Judging Criteria and will not influence the judging process.
7. Judging
Judging will commence on Friday 27 November 2026 at Life Fitness Australia Head Office.
Eligible entries will be assessed by a panel of representatives appointed by Life Fitness Australia who have appropriate experience in marketing, social media, fitness and/or brand communications.
Each entry will be assessed against the Judging Criteria set out above.
If two or more entries receive the same highest overall score, the tied entries will be reassessed by the judging panel against the Creativity criterion. The entry receiving the highest Creativity score will be selected as the winner.
If the entries remain tied, the judging panel will reassess the tied entries against Training Content, with the highest-scoring entry selected as the winner.
The judges' decision is final, subject to applicable law.
8. Prize
The total prize pool is valued at AUD $5,000, comprising a prize for the creator of the winning Reel and a prize for the eligible club tagged in the winning Reel.
Winning Entrant – $2,500 Travel Voucher
The entrant responsible for the winning Reel will receive a travel voucher valued at AUD $2,500.
The travel voucher will be issued by Deja Vu Travel and can be used for any form of travel, i.e. flights, accommodation, cruises, tours, transfers. Booking will be subject to the provider's applicable terms, booking conditions and availability.
The travel voucher:
- is valued at AUD $2,500;
- travel bookings must be made before 5pm Tuesday 30 November 2027
- is not transferable;
- is not exchangeable;
- cannot be redeemed for cash; and
- must be used in accordance with the travel provider's terms and conditions.
The winner may choose how and where to use the voucher, subject to the travel provider's applicable terms, availability and booking conditions.
Any costs exceeding the value of the travel voucher are the responsibility of the winner.
Winning Club – $2,500 Equipment Credit
The eligible club or fitness facility tagged in the winning Reel will receive AUD $2,500 credit towards Life Fitness and/or Hammer Strength equipment supplied by Life Fitness Australia.
The equipment credit:
- is valued at AUD $2,500;
- may only be redeemed towards eligible Life Fitness and/or Hammer Strength equipment supplied by Life Fitness Australia;
- is not transferable;
- is not exchangeable or redeemable for cash;
- cannot be applied retrospectively to previous purchases;
- is subject to product availability;
- must be redeemed by 3pm Tuesday 30 November 2027; and
- excludes freight, delivery and installation.
Where the selected equipment has a value greater than $2,500, the club may elect to pay the difference, subject to agreement with Life Fitness Australia.
The club must be an eligible commercial fitness facility located in Australia and agree to accept the prize.
If the club tagged in the winning Reel is not eligible or does not wish to accept the equipment voucher, or declines the prize, the winning entrant will remain entitled to their $2,500 travel voucher. The $2,500 equipment voucher will instead be offered to the eligible club or fitness facility tagged in the next highest-scoring eligible entry, as determined using the same judging criteria.
This process may be repeated, in order of judging results, until an eligible club or fitness facility accepts the equipment voucher..
9. Winner Notification and Announcement
The provisional winner will be contacted by Life Fitness Australia via direct message from the official @lifefitness.au Instagram account.
The winner may be required to provide proof of identity, age, Australian residency and evidence that all Competition requirements have been satisfied before being confirmed as the winner.
The winning entry will be announced on the @lifefitness.au Instagram account on Monday 30 November 2026, subject to successful verification.
Life Fitness Australia will never request payment, credit card details or banking details from an entrant in order to claim the prize.
Entrants should be aware of fraudulent or impersonation accounts claiming to represent Life Fitness Australia.
10. If the Winner Cannot Accept the Prize
If the selected entrant is found to be ineligible, has breached these Terms & Conditions or does not accept the prize within 14 days of being notified, the prize will not be awarded by random draw.
Instead, the judging panel will select the next highest-scoring eligible entry based on the same Judging Criteria.
This process may be repeated if necessary until an eligible winner accepts the prize.
11. Use of Entry Content
Entrants retain ownership of the content they create.
By entering the Competition, entrants grant Life Fitness Australia a non-exclusive, royalty-free licence to reproduce, repost, publish and share their submitted Reel and associated Competition content across Life Fitness Australia's owned marketing channels, including:
- social media;
- Life Fitness Australia websites;
- email marketing;
- digital marketing; and
- other Life Fitness Australia owned promotional channels.
This permission may be used in connection with the Competition, the entrant's participation and the promotion of Life Fitness Australia, Life Fitness and Hammer Strength.
Where reasonably practicable, Life Fitness Australia will credit the entrant when reposting their content.
Entrants warrant that they own or otherwise have the necessary rights to the content they submit and have obtained the consent of any identifiable individuals featured in their entry.
12. Entry Verification and Disqualification
The Promoter reserves the right to verify the validity of all entries and entrants.
The Promoter may disqualify an entry where it reasonably believes that:
- the entrant has not complied with these Terms & Conditions;
- false or misleading information has been provided;
- the content is not the entrant's original work;
- the Reel does not genuinely feature Life Fitness and/or Hammer Strength equipment;
- the required tags have not been included;
- the content infringes the rights of another person;
- the entrant has attempted to manipulate or interfere with the Competition or judging process; or
- the entry otherwise breaches applicable law or Instagram's terms.
13. Social Sharing
Entrants and other Instagram users are welcome to share the Competition or their entry to their Instagram Stories or other social media channels.
Sharing the Competition, tagging additional people, generating likes or comments, or receiving engagement on an entry does not provide additional entries and does not increase an entrant's likelihood of winning.
The winner is determined solely on the Judging Criteria set out in these Terms & Conditions.
14. Prize Availability
If any element of a prize becomes unavailable for reasons beyond the Promoter's reasonable control, the Promoter reserves the right, subject to applicable law, to substitute that element with another prize of equal or greater value.
Prizes cannot be transferred, exchanged or redeemed for cash except where required by law.
15. Liability
To the extent permitted by law, the Promoter is not responsible for entries that are lost, late, incomplete, incorrectly submitted or not received due to technical difficulties, Instagram outages, account privacy settings or circumstances outside the Promoter's reasonable control.
Nothing in these Terms & Conditions excludes, restricts or modifies any consumer guarantee, right or remedy that cannot lawfully be excluded under the Australian Consumer Law.
16. Modification, Suspension or Cancellation
If the Competition cannot be conducted as reasonably anticipated due to circumstances beyond the Promoter's reasonable control, the Promoter reserves the right, subject to applicable law, to modify, suspend, terminate or cancel the Competition.
Any material changes will be communicated through appropriate Life Fitness Australia channels.
17. Privacy
The Promoter may collect personal information from entrants for the purposes of administering the Competition, verifying entries, contacting the winner, awarding prizes and promoting the Competition.
Personal information will otherwise be handled in accordance with Life Fitness Australia's Privacy Policy.
By entering, entrants acknowledge that their Instagram username, Reel and other publicly available information associated with their entry may be viewed by the public and used as described in these Terms & Conditions.
18. Instagram Disclaimer
This Competition is in no way sponsored, endorsed or administered by, or associated with, Instagram or Meta.
By entering, entrants acknowledge that Instagram and Meta have no responsibility for the Competition and release Instagram and Meta from liability associated with the Competition to the extent permitted by law.
Entrants must comply with Instagram's applicable terms and policies.
19. General
This Competition is a game of skill and no element of chance will be used to determine the winner.
Participation in the Competition constitutes acceptance of these Terms & Conditions.
The Promoter's decisions regarding eligibility and administration of the Competition and the judges' assessment of entries are final, subject to applicable law.
Competition: Train. Tag. Win.
Competition Period: 1 October – 26 November 2026
Judging: 27 November 2026
Winner announced: 30 November 2026
Total prize pool: AUD $5,000